MELANIE NEWMAN SALON ESSENTIALS
Like a day spa for your dog, only at home.
To create a brand and packaging around a new premium dog grooming collection, avoiding any clichés and cute dog references. Quality grooming, ingredients and interactions between dog and owner were the driving ideals behind building this brand.
Branding, packaging/labels, promotion material (posters, broadsheet, postcards, point of sale, press ads, trade-shows stand design and display), business items (business cards, price lists, order forms), creative direction and photography.