SWIPERS GULLY WINES
Reenergising a boutique winery by creating new labels to attract new customers, one sip at a time!
We wanted to leverage the new branding to create an impression of quality and significance, allowing the wines and brand to punch above its weight in the market place.
The challenge was to craft a sophisticated wine label that reflected the brands established heritage, continuing the essence of quality Swipers Gully is known for while standing strong in a competitive market.
We knew that exceptional design, like that of a well crafted wine label, has the power to enhance consumer perception, signaling superior quality and encouraging a higher shelf selection rate. This was our guiding principal throughout the project.
Wine label development and design, paper stock selections and print management, photography, creative direction and styling.