Launching an Australian success story to the world.
A very successful Australian family business called upon us to assist their growth into the European market and to stay ahead of the local market, crowded with copy-cat products and services. Christie wanted to move on from the "Aussie classic" to an international leader in outdoor barbecues and recreational solutions. A major focus on technology and design were undertaken to differentiate Christie from the pack.
Branding, promotion material (brochures, posters, postcards, trade-show stall and displays, press ads), business items (business cards, price lists, order forms), product design (grill fascia), photography and food styling.