Brand identity is the face of your brand. A brand is an emotional and even philosophical concept, while brand identity is the visual component that represents those larger ideas. Brand identity includes logos, typography and colors, complementing and reinforcing the reputation of your brand. Brand identity attracts new customers while making existing customers feel at home.
Your logo is the piece of your brand identity that people will be exposed to the most. It needs to line up with all the other elements of your brand identity, as well as the broader emotional appeal of your brand.
We create logos like open canvases that allow your customers to associate positive feelings and experiences they have with your brand. Our consideration extends to applications between mediums such as digital advertising and the more traditional print advertising such as flyers or brochures.